A selling method on Amazon’s marketplace where sellers maintain complete control over their inventory storage, order processing, and shipping operations, as opposed to Amazon’s Fulfillment by Amazon (FBA) service. Under this model, merchants handle all aspects of order fulfillment from their own warehouses or third-party logistics providers.
FBM is particularly valuable for businesses with established warehouse operations, unique product requirements, or those seeking greater control over customer experience and shipping costs. It allows sellers to maintain direct relationships with customers while leveraging Amazon’s vast marketplace reach. For example, a furniture manufacturer might choose FBM to handle oversized items that would be cost-prohibitive through FBA, or a specialty electronics company might prefer FBM to ensure proper handling of sensitive equipment.
This approach requires robust warehouse management systems to efficiently process Amazon orders alongside other sales channels while maintaining Amazon’s strict performance standards for shipping times and accuracy.
